What is Search Engine Optimization (SEO)?

Search Engine Optimisation (SEO)
Discover the essence of search engine optimization (SEO) and learn how to increase your website's online visibility and growth with effective strategies.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the practice of improving a website's visibility and ranking in search engine results. It includes optimizing various aspects of a website to make it more attractive to search engines and increase the chances of it appearing higher in organic (non-paid) search results.

The purpose of SEO

The goal of SEO is to generate organic traffic to a website by ensuring that it appears prominently in relevant searches. When someone searches for a specific keyword or phrase, search engines like Google, Bing, or Yahoo use complex algorithms to determine which web pages are most relevant and valuable to show in search results.


SEO includes both on-page and off-page optimization techniques. On-page SEO involves optimizing elements within a website, such as keyword research and usage, meta descriptions, headlines, content quality and structure, URL structure, internal links, and website performance. These optimizations aim to improve the accessibility of the website for search engine crawlers and to improve the relevance and quality of the content.


Off-page SEO, on the other hand, focuses on building the website's reputation and authority through external factors. This includes getting high-quality backlinks from other trustworthy websites, social media signals, online listings, and positive user interactions. Off-page SEO helps search engines assess the popularity, reliability, and relevance of the website.

Why SEO Matters

By implementing effective SEO strategies, website owners and companies can increase their visibility in search results, generate more targeted organic traffic, and potentially improve their online conversions and sales. SEO is an ongoing process that requires ongoing monitoring, optimization, and customization to keep up with search engine algorithm updates and changes in user behavior.

Over de auteur
Steven Maas

Steven is eigenaar van Rootsteps, wordt enthousiast van nieuwe technieken, houdt zich bezig met klantcontact, content-creatie, user experience design en Search Engine Marketing.